JPMorgan’s Billionaire Clients Want Sports Teams More Than Fine Art

JPMorgan Chase & Co.’s super-rich clients are bolstering investments in sports teams as rising values increasingly attract capital from institutional firms and they mature as an asset class.

Some 20% of 111 billionaire families served by the Wall Street giant now own controlling stakes in sports teams, up from 6% three years ago, JPMorgan said in a report Wednesday. About a third of the families surveyed this year – who have a combined net worth of more than $500 billion – invested more broadly in sports teams or stadiums, making it their top specialty asset class ahead of art and cars, the bank said in its 2025 Principal Discussions Report.