EA in Hot Water Over Alleged Use of Conflict Imagery in Battlefield Art

Meaningful information is gleaned from official video game artwork less often than you might think, which is to say virtually never, so EA and DICE making headlines, again, for the same piece of promotional imagery released for the as-yet-officially-unannounced next Battlefield feels significant. With the art department seemingly out to lunch, fans have noted a distinct similarity between elements of the image and the real-world Gaza conflict dating back to 2021.

Insider Gaming noted the situation, with a freelance concept artist on X noticing striking similarities to an image captured by the international news organisation Reuters a few years ago, illustrated here. It’s certainly not uncommon for artists to reference real-world imagery, and considering Battlefield’s semi-realistic purview of modern conflict, doing so would make sense. However, when recreated so closely, this can invariably lead to accusations of AI usage. Insider has reached out to EA for comment.

In September, super fans used the same image and satellite maps to triangulate a likely location for at least some of the action expected in 2025, determining that Battlefield will likely visit Gibraltar at some stage or another.