Pop culture meets body art in a licensing deal between Inked by Dani — the hand-drawn temporary tattoo business founded by New York artist Dani Egna — and Paramount Consumer Products, the retailing and licensing division of entertainment conglomerate Paramount Global.
Egna offers a collection of stick-on tattoos and nail art inspired by “Mean Girls,” “Clueless,” “Emily in Paris” and “SpongeBob SquarePants,” all much-loved Paramount properties with devoted fan bases.
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Inked by Dani
Out Wednesday, the release will be available for purchase online and at select retailers, including Nordstrom, Hot Topic and subscription box service FabFitFun. Both the temporary tattoos and nail art retail for $14.99 each.
The news comes as Inked by Dani, which was created in March 2015, celebrates its 10-year anniversary. Egna, who received a fine arts degree from the University of Southern California, began selling her brand in sorority houses during her last year of college before entering retail at Ulta Beauty, Nordstrom, Anthropologie, Bloomingdale’s and Urban Outfitters, among others.
The partnership with Paramount “marks a major milestone for our brand,” Egna said in a statement to WWD. “This collaboration reflects our continued growth and innovation, as we expand beyond our roots in temporary tattoos and reach new audiences through iconic pop culture moments. I’m excited for what’s ahead and proud of how far we’ve come in the past decade.”
This year marks a milestone for “Clueless” as well, the 1995 teen comedy starring Alicia Silverstone as Cher, which turns 30. Meanwhile, Netflix’s “Emily in Paris” is months away from returning for season five, though a date has yet to be revealed.
Inked by Dani
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