WPP acquires New Commercial Arts, to be folded into Ogilvy as part of UK expansion
Following the acquisition, the London-based creative agency and its 90 employees will merge with Ogilvy to strengthen WPP’s presence in the UK market. WPP, one...
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New Commercial Arts founders show value of a clear agency proposition with WPP deal
Green Square’s Barry Dudley analyzes how Adam&Eve co-founders James Murphy and David Golding have done it again as they sell NCA to WPP. On February 11,...
