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The reveal trailer for The Witcher 4, which debuted during The Game Awards last year, has gone on to win a pretty big award.
The ADC Annual Awards celebrate craft and creativity across a wide spectrum of artistic endeavours. They cover fields like architecture, illustration, and photography, while also highlighting works in advertising, graphic design, gaming, and more.
The Witcher 4’s trailer, which unveils Ciri as the RPG’s main character, won in the Gaming – Marketing – Trailer category. Basically, it was deemed the best game trailer of the last year.
Platige Image, the CG and 3D animation studio behind said trailer, has celebrated the win on social media. It writes: “We did it! We’re bringing home the #GoldCube from the ADC Annual Awards 2025!”
“Produced in collaboration with CD Projekt Red and powered by Unreal Engine 5, this cinematic is the result of months of hard work, creativity, and teamwork. Massive thanks to everyone who made this happen – we couldn’t be prouder!”
The company’s behind-the-scenes video is well worth a watch if you want some insight into how the winning trailer was made:
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