Uber Eats: Embrace the Art of Doing Less commercial

While ordering in food can sometimes be seen as the lazy option, these ads for Uber Eats intend to reposition this potential negative into a positive: the art of doing less.

As Uber Eats gets you anything effortlessly – so the ads say – you can therefore live a little better and enjoy spending the extra time you’ve saved on dancing, or sharing a moment with your pet parrot. By being quirky and fun, the campaign stood out in a sector where communications all tend to focus on the same things – speed of delivery and special offers – and so blur into one.

Credits:
Uber Eats: Embrace the Art of Doing Less
Category: Commercials
Entrant: Mother London
Client Lead: Maya Gallego-Spiers, Head of Marketing, Uber Eats UK&I
Senior Brand Manager at Uber Eats UK&I: Romy Moeller
Production Company (TV): Biscuit Filmworks
Director: Andreas Nilsson
Production Company (Social): Biscuit Filmworks
Director: Bine Bach
Post Production: Selected Works
Grade: Hannibal at Bacon via Selected Works
Edit House: The Quarry
Editor: Jonnie Scarlett
Audio: Sam Robson at No8
Music Clearance: Leland Music
Creative Agency: Mother
Chief Creative Officer: Felix Richter
Creative Directors: Martin Rose, David Colman
Creatives: Hannah Tarpey, Alex Sattlecker, Filipe Birck
Strategy Director: Omar El-Gammal
Strategist: Lucy Allen
Designers: Mike Mercer-Brown, Barbara Baraldi
Production Director: Bryony Dellow
Producers: Hannah Tozer, Suzy Macgregor, Tommy Frankau
Business Lead: Nick Owen
Mother: Will Payne